Blogs, cases & updates
Update
Take control of your recruitment with AI
Your own recruitment without the hassle of pre-selecting your candidates? It's possible with AI recruitment! Learn how we combine social media campaigns with the power of AI by joining forces with Pulse and Maxim.
Unique collaboration with Maxim
Through the FlexxCompany group, Pulse is connected to Maxim with a shared shareholder and the fact that we operate under one roof. During Maxim's development, we were intensively involved in improving the product for the needs of our customers.
Case
Ernst Baas | Ready for the top segment
How do you get an appearance that fits the top segment? We helped Ernst Baas strategically and practically with a refinement of the corporate identity, social media content and two new websites
Upgrade, positioning and corporate identity: Ernst Baas
We have done various projects with the gardening and garden furniture company Ernst Baas. For example, we have renewed the gardening and garden furniture website and have given the corporate identity a significant refresh. We keep track of the social media channels and carry out various online marketing activities. Join us for a glimpse into Ernst Baas's luxurious style.
Corporate identity handbook
A corporate identity manual is essential for a clear appearance and visual identity of your company. Various companies work with Ernst Baas. To create unity and clarity, we designed this corporate identity manual as a guide.
Case
NEN | +360k turnover due to #1 Google positions
How do we get more people into our training courses? By gaining several #1 positions in Google, we have generated an additional €360,000 in annual turnover.
NOSE (Royal Netherlands Standardization Institute) is the national standardization institute in the Netherlands. The institute develops and manages standards at national and international levels, including ISO and European EN standards. NEN plays a crucial role in promoting safety, sustainability and innovation by facilitating agreements between stakeholders in various sectors.
The challenge
NEN not only offers standards, but also organises training courses to help professionals find their way around these standards. However, the visibility of these training courses in search engines was limited, so potential participants may end up with competitors.
Our approach
We have developed a targeted SEO strategy to improve the online findability of NEN's training courses:
- Content optimization: We've rewritten the training pages and optimized them for relevant search terms.
- Link building: By obtaining qualitative backlinks from external platforms, we have increased the authority of the training pages.
The goal was to bring 22 specific search terms, which did not rank first in Google, to the top of the search results within 12 months.
The result
After 12 months, we brought all 22 search terms to the first position in Google, with an overall increase of 240 search results. This improved visibility has led to a significant increase in direct bookings for training courses via NEN's website.
Financial Impact
Thanks to increased online visibility and the increased number of direct bookings, NEN has an additional increase in turnover of more than €360,000 per year realized. This growth underlines the importance of a well-thought-out SEO strategy in attracting relevant customers and increasing sales.
Collaborate?
Curious about how we can help your organization improve online visibility and achieve sales growth? Contact us for an informal conversation
