NOSE (Royal Netherlands Standardization Institute) is the national standardization institute in the Netherlands. The institute develops and manages standards at national and international levels, including ISO and European EN standards. NEN plays a crucial role in promoting safety, sustainability and innovation by facilitating agreements between stakeholders in various sectors.
The challenge
NEN not only offers standards, but also organises training courses to help professionals find their way around these standards. However, the visibility of these training courses in search engines was limited, so potential participants may end up with competitors.
Our approach
We have developed a targeted SEO strategy to improve the online findability of NEN's training courses:
- Content optimization: We've rewritten the training pages and optimized them for relevant search terms.
- Link building: By obtaining qualitative backlinks from external platforms, we have increased the authority of the training pages.
The goal was to bring 22 specific search terms, which did not rank first in Google, to the top of the search results within 12 months.
The result
After 12 months, we brought all 22 search terms to the first position in Google, with an overall increase of 240 search results. This improved visibility has led to a significant increase in direct bookings for training courses via NEN's website.
Financial Impact
Thanks to increased online visibility and the increased number of direct bookings, NEN has an additional increase in turnover of more than €360,000 per year realized. This growth underlines the importance of a well-thought-out SEO strategy in attracting relevant customers and increasing sales.
Collaborate?
Curious about how we can help your organization improve online visibility and achieve sales growth? Contact us for an informal conversation
